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In Focus

Once again an advertising campaign has failed horribly, and I am laughing.

So, people are grossly offended with the Bud Light campaign that is going to feature pronouns for Pride (an integral cultural concept within the LGBTQ+ community) on their cans. Trans-woman social medial influencer Dylan Mulvaney received a special gift of Bud Light cans with her face on them to celebrate her one year anniversary of transitioning. This is what caught everyone’s attention.

There are many who were absolutely disgusted with this campaign. It probably didn’t help that Kid Rock made a video shooting cases of Bud Light and telling them “Eff you.” I have seen sooo many videos of people destroying these cans with people saying they will never buy Budweiser or Bud Light again because of their support of the LGBTQ+ community. People started picking up other brands.

It’s just too funny! These people have no idea how many brands are part of the Anheuser-Busch family. There are many (you can google it)! The ignorance has not hurt their sales.

And then there are those who are going to switch brands of beer...they should check out the brand. For example—Keystone and Miller have been a huge supporter of Pride events, mainly the parade and PrideFest in Colorado—for the past two decades. And beers like Heineken have had Neil Patrick Harris as a spokesperson.

I get a good laugh when I watch these videos where people assume they are no longer supporting the “gay agenda” when they ignorantly are.

And you have those who are boycotting beer...and switching to hard liquor. Here we go again...they should do their research...there’s another list of famous brands that support the LGBTQ+ community (yep, you can google it). A couple notorious ones are Jack Daniels (who famously worked with drag queens in an advertising campaign) and Jim Beam (their parent Suntory a Japanese group) and Johnnie Walker.

This is the age we live in. Whether these companies truly support LGBTQ+ or just say they do to make a quick buck doesn’t seem to matter. But if you are going to make a video protesting something, it may help to do some research first.


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